Today's lecture was from an animation company called Fluid Pictures (http://www.fluid-pictures.com/index.php) that is involved in a variety of different projects. The lecture itself focused mainly on a project about World War 1 and we were shown step by step how it came together. Animation is not something I am personally considering pursuing however it was interesting to see the practise of another element of the creative industry. I also found it interesting that television companies don't like to be shown new, revolutionary ideas but rather prefer to follow trends. This was a surprise as in other elements of the creative industry individuality is encouraged.